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United Way Mission, Action and Values

Our Mission

Improve lives, strengthen communities and advance equity by mobilizing the caring power of people across our metro area.


  • Ignite a community-wide social movement thereby mobilizing thousands to action—to give, advocate and volunteer—to improve the conditions in which they live;
  • Galvanize and connect all sectors of society—individuals, businesses, nonprofits, faith communities and governments—to create long-term social change that produces healthy, well-educated and financially stable individuals and families;
  • Raise, invest and leverage millions of dollars annually to create and support innovative programs and approaches to generate sustained impact in local communities;
  • Hold ourselves accountable to our steadfast commitment to equity, and continually measure improvement in education, financial stability and health.


  • Collective Impact – We are better together; United Way inspires people to get involved and focuses our collective resources for amplified results.
  • Equity We recognize inequities in our community and will prioritize our resources to level the playing field for those communities most impacted by these inequities.
  • Service We believe volunteerism transforms our communities and ourselves. 
  • Connection Our portfolio of relationships—corporate, nonprofit, government, faith and philanthropic—are unique and strengthen our ability to collaborate, convene, leverage and achieve change. 
  • Integrity We act with integrity that justifies trust, and take responsibility for our relationships and results. 
  • Innovation We support new and better ways to solve old problems.
  • Pursuit of Excellence We adapt and learn, from both our successes and mistakes.
  • Passion We are tenaciously committed to a better community and to building a modern United Way to drive positive social change.
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100% of your gift is invested locally.

2008-14 | All Rights Reserved | Serving Clackamas, Multnomah and Washington counties in Oregon and Clark County in SW Washington | 619 SW 11th Ave, Suite 300 | Portland, OR 97205 | 503.228.9131 | Site Map | United Way of the Columbia-Willamette is a 501(c)(3) not-for-profit organization