Focus on Early Childhood Development

United Way of the Columbia-Willamette invests in early childhood education through the "Born Learning" campaign, which helps parents and communities create early learning opportunities for young children.

Locally, United Way invests $20,000 a year on distributing Born Learning campaign materials, which has reached about 6,500 people in the past year. Born Learning materials are available at more than two dozen agencies and child care providers.

Local Clear Channel radio stations recently aired interviews with early childhood specialists who share their expertise to help parents and child care providers offer healthy learning experiences for children. Support for Early Learning & Families (SELF) is a co-sponsor of the four-part radio program. Each segment offered tips and advice on healthy development, literacy, and how to make play a learning opportunity. Click on the audio links below to listen to the interviews.