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United Way Giving Campaign Toolkit

If you are running a United Way Community Giving Campaign in your workplace, use these tools to educate and inform potential donors about the ways in which their contributions will help United Way get results in our community. Posters and brochures are available in hard copy format--please contact your Account Executive or Account Manager for assistance.

Note: Most documents are in PDF format. Download Adobe Reader.

Download the United Way Campaign Brochure

Other Documents:


Success Stories

These are stories of real people whose lives have been changed for the better thanks to the support of United Way donors and high-performing local nonprofits. Feel free to use them in your campaign!


Email Templates

You can use these email template during your campaign. Feel free to customize to fit with your needs. All of these are in Microsoft Word .docx format - if you need something different, just let your United Way staff contact know.

  • Campaign Announcement: Send this a couple of weeks before your campaign starts to get everyone excited about what's coming next.
  • Campaign Committee Recruitment: You can use this template to invite employees to join your campaign planning team.
  • Campaign Progress Update: To thank those that have already donated and remind everyone else why it’s important.
  • End of Campaign Thank-You (#1 and #2): Send #1, a general thank-you, right after your campaign closes. Then, you can send the second one once you have all of your results to share the numbers and if needed, thank specific people who helped the campaign be successful.
  • Kickoff Event Invitation: To announce your big kickoff event and tell people why they should be there.
  • Let’s Break the Cycle of Poverty: This email explains United Way’s strategy around breaking the cycle of poverty for kids and families in our community.
  • Reminder to Donate: Send shortly before the campaign ends, one last reminder for those who haven’t given yet.
  • Request and Thank-You for Incentives: You can use this to ask for donations of door prizes, etc, for your campaign events.
  • Results You Can Trust: The results numbers that show how United Way is effectively breaking the cycle of poverty. This is especially helpful if you work in a data-driven business.
  • Safety Net Fund: Many donors respond strongly to helping people with basic needs. This email explains what United Way does in this area and how they can help.
  • Story of Success: A story of a real person who got out of poverty because of a United Way funded project.
  • Volunteer Opportunities: Hands On Greater Portland, our region's volunteer hub, is now part of United Way. This email outlines how everyone can make a difference by volunteering. You may want to send it a month or two after your campaign ends.
  • Wise Investment: This document outlines United Way’s fiscal responsibility. This is especially useful if you work in the financial industry.

We also have the following email templates intended to be sent by your CEO or other high-level executive leader. The vocal support of your CEO sets a great example for all employees.



United Way Logos

Use these as the official United Way of the Columbia-Willamette logo in your campaign activities.

Please do not edit United Way logos in any way.


LOCKUP INCLUDING "LIVE UNITED" AND WEBSITE URL

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UWCW logo black and white

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LOGO ONLY VERSION

UWCW logo color

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UWCW logo black and white

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horizontal united way logo

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horizontal united way logo

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2008-14 | All Rights Reserved | Serving Clackamas, Multnomah and Washington counties in Oregon and Clark County in SW Washington | 619 SW 11th Ave, Suite 300 | Portland, OR 97205 | 503.228.9131 | Site Map | United Way of the Columbia-Willamette is a 501(c)(3) not-for-profit organization