Photo by We Count Oregon

Impact Report 2020–2021

United Toward

Photo by Monstera Photography Productions

Impact Report 2020–2021

United Toward

Photo by We Count Oregon

Impact Report 2020–2021

United Toward

community partners
kids & families served
(includes 2020 census outreach)
invested in the community

Message from the Board Chair

Last year, in the midst of the pandemic, we witnessed one of the most devastating natural disasters ever in the Pacific Northwest. Communities already affected by COVID-19, either directly or economically, were impacted yet again with the wildfires in our region. As with so many instances and throughout history, communities of color and low-income communities were disproportionately impacted.

Thanks to your support, United Way responded quickly in communities with the greatest needs. With racial equity at the center of our work, we prioritized funding solutions that came from within communities of color and were led by culturally-specific organizations.

Your generosity helped stabilize communities, made it possible for kids and families to recover and brought us one step closer to a more equitable region.

Because of you, United Way –

  • Ensured parent voice was at the center of Multnomah County’s groundbreaking measure to provide high-quality, tuition-free preschool for all 3 and 4-year olds.
  • Provided emergency grants to 18 community based organizations across the state supporting 24,500 community members following last year’s devastating wildfires.
  • Coordinated a state-wide census campaign, We Count Oregon, to boost participation in hard-to-count communities, resulting in a more accurate count overall and a 6th Congressional seat for Oregon.
  • Distributed nearly $18 million in nearly 34,000 gift cards to families through PDX Assist, a program through the City of Portland aimed at providing emergency financial relief for individuals and families financially impacted by the COVID-19 pandemic.

As we look ahead, we remain committed to creating a region where all families have the resources and opportunities to thrive. Thank you for standing united with your community. I hope you take pride in seeing the impact you made possible.


John Ewert, Board of Directors Chair
United Way of the Columbia-Willamette

Read more

At United Way, we’re committed to equity in our work – from interacting with the public, to engaging with donors, to allocating resources across our community. We define equity as the intentional inclusion of everyone in society. Equity is achieved when systemic, institutional and historical barriers based on race, gender, sexual orientation, and other identities are dismantled and no longer predict socioeconomic, education and health outcomes.

Impact Highlights

Maximizing your gift

86 cents of every dollar you donate goes directly to community programs
Individual $1,053,929 3.83%
Workplace $7,224,827 26.25%
Foundation $1,255,573 4.56%
Government $17,397,852 63.21%
*Other $590,449 2.15%
* Includes investment revenue, fee for service and miscellaneous
Total Revenue $27,522,630


Total revenue


Total expenses


End of year net assets

Based on the 2019–2020 IRS Form 990
Our financial information

Better Business Bureau Accredited Charity GuideStar Exchange Gold Participant Charity Navigator Four Star Charity

Our Volunteers In Action

Thank you to all of our volunteers who continued to safely serve our community this last year.

The Path Ahead

The compounding threats of the COVID-19 pandemic, wildfires across Oregon and the ongoing housing crisis continue to test our community and our collective strength. These crises have further highlighted persistent inequities across our region, with communities of color and low-income communities being disproportionately impacted.

In order to meet these challenges, as we look to the year ahead, we must develop innovative solutions, build coalitions and change systems. Through our Resilient Families initiative, we are working to build a more equitable and inclusive region where all families have the resources and opportunities to thrive.

As part of our Resilient Families Initiative, we are also engaging community members, nonprofit partners, funders and our Board of Directors in an extensive strategic planning process. Our goal is to develop a three-year strategic plan focused on creating solutions to (re)build resilient families and communities. Throughout this process, we remain committed to centering racial equity in all our work and holding ourselves accountable to the communities we serve.

I look forward to sharing more about our strategic plan in the months to come and thank you, in advance, for joining us on this journey. It is through your support, and all of us coming together, UNITED, that we will address our region’s crises.

Cindy Adams, President & CEO
United Way of the Columbia-Willamette